Three LISA Deployments in March: Frey Luxury Cars, Autohaus Hummel and Motor-City
Three new LISA deployments in March: Frey Luxury Cars, Autohaus Hummel and Motor-City rely on AI for smarter, more efficient and connected dealership processes.

March was a particularly strong month for us: three more dealerships took LISA into pilot operation. This grows not only the number of our deployments but also the range of businesses in which LISA is already in use today.
With Frey Luxury Cars, Autohaus Hummel and Motor-City, we welcomed three very different but equally exciting partners in March. Each of these deployments shows in its own way how relevant intelligent, connected and practical AI solutions have become for the automotive industry.
Frey Luxury Cars: premium standards meet innovation
A very special milestone for us was the deployment at Frey Luxury Cars, a dealership in the world of McLaren and Aston Martin that stands for exclusivity, the highest standards and uncompromising quality.
We are especially proud that such a demanding premium dealership chose our solution. It shows that LISA has its place wherever customer experience, precision and perfection play a central role.
Another detail makes this one special: for the very first time, LISA appears under a different name in a dealership. At Frey Luxury Cars she is called MIA.
Autohaus Hummel: the starting signal for deep system integration
With Autohaus Hummel, a Mercedes-Benz and smart partner, another exciting business went live with LISA in March.
This deployment is a further step towards smarter, more efficient and more connected dealership processes. We are especially looking forward to implementing a deep connection to the Incadea DMS soon, together with our technical integration partner S4 Computer GmbH.
Integrations like this are a central part of our vision: using AI not as an isolated tool but as a real operational part of the dealership.
Motor-City: the perfect partner for the next step
Motor-City | Auto & Bikecenter (Czeczil GmbH) has also been part of our LISA pilot programme since March.
As an innovative, digital-first dealership, Motor-City is a particularly exciting partner for us. Businesses like this show how ready the industry is to adopt new technologies early and to develop them further together with us.
We are very much looking forward to working together and to the next steps.
What these three deployments show
The March deployments make one thing particularly clear to us: the need for intelligent support in the dealership is real and keeps growing. At the same time, LISA finds its place in very different settings – from the exclusive premium segment and established brand dealerships to digital-first businesses.
Every new deployment brings valuable hands-on experience, new perspectives and additional depth to the development of our solution. That is exactly what matters to us: not thinking about LISA in theory, but sharpening her day by day together with real businesses.
Outlook
LISA is still in active development and is already being used in selected pilot projects at dealerships. The three deployments in March are another important step on this path, and we look forward to everything that grows out of them in the coming months.
If you would like to get to know LISA today, you can book a free demo at any time.



